What Your Brain Looks for in a Brand
BrainBranding is a revolutionary process for brand development that:
- Mirrors the way your brain’s 4 different thinking preferences influence what you buy and who you buy it from
- Drives the buying decisions of your clients and customers
Your brain is a selective filter – for listening working, communicating – all of its everyday processing needs. The same holds true when it makes a decision about brands. Some elements break through, while others are filtered out.
The following model illustrates the four possibilities that your brain is seeking in a brand:
Whether you’re looking for a hammer or a house, clothing or a car, your brain looks for specific factors that draw it to you and/or your brand. When you understand these internal motivators, you can design a brand and strategy that take advantage of this insight.