What Your Brain Looks for in a Brand

BrainBranding is a revolutionary process for brand development that:

  • Mirrors the way your brain’s 4 different thinking preferences influence what you buy and who you buy it from
  • Drives the buying decisions of your clients and customers

Your brain is a selective filter – for listening working, communicating – all of its everyday processing needs. The same holds true when it makes a decision about brands. Some elements break through, while others are filtered out.

The following model illustrates the four possibilities that your brain is seeking in a brand:

4-step Brain Branding Process

Whether you’re looking for a hammer or a house, clothing or a car, your brain looks for specific factors that draw it to you and/or your brand. When you understand these internal motivators, you can design a brand and strategy that take advantage of this insight.