For all retail-related businesses, this is a must read! It’s an eye-opening experience to see the words…”Brain” and “Brand”…brought together in such a meaningful way. This combination of high-level sophistication with a wide variety of practical examples and applications provides the direction for building a brand into a highly dynamic business.
William “Mac” McDonald, National Retail Federation Annual Coordinator, Marketing and Brand Management.
Brain Branding is the next stage for serious marketers who not only want to brand themselves or their companies, but also want to do it in a smarter way. Understanding different types of buyers and what makes them buy greatly increases opportunities to improve your bottom line.
Terry L. Brock, MBA, CSP, CPAE, Chief Skype Enterprise Blogger; Member, Professional Speakers Hall of Fame; Certified Speaking Professional
What a concept – “Thinking” about one’s brand as experienced by the customer, versus over-reliance on brand awareness and price-promotions. Kudos! BrainBranding is a refreshing reflection on the importance of “Brand,” and should serve as a reference for proactively managing Brand relevancy to customers.
Gary Langstaff, Founder/Managing Director, CANDO Productions LLC; Former EVP, CMO of Hardee’s Food Systems, Burger King Corporation, and Papa John’s International
In Mexico, retail is a fast-paced world. A key factor to success is to connect to the consumer’s mind. BrainBranding is a valuable tool to generate effective buying strategies; it analyzes the brain’s buying styles and provides paths to consider to get a true multi-consumer engagement, all within an easy four-step process.
VP Development, ANTAD Mexico